Founded in 2001, HeBS Digital provides full-service hotel digital marketing, website design and direct online channel strategy. The firm has won more than 180 industry awards for its digital marketing and website design services.
Starkov has spent 30 years — his entire professional career — in hospitality and travel. He received the HSMAI “Top 25 Most Extraordinary Minds in Sales and Marketing” award in 2008. Since 2010 Starkov has been serving on the HSMAI Digital Marketing Council, commissioned to monitor and educate HSMAI members about the emerging trends and innovations happening in hotel digital marketing.
Since 2001 Starkov has been an adjunct professor at New York University, teaching graduate courses on Internet marketing, e-commerce and online distribution. He has an MS in the economics of international tourism and an MBA degree from Fordham University in New York.