After completing studies in interior design and ecological building in Germany, Peter Joehnk was, in principle, open to working on any kind of project. But as his first job was at a firm that had recently started to design hotels, he ended up becoming a “specialist” and then just stayed in the hospitality industry.
Joehnk founded his own practice, JOI-Design, in 1984, and since then, alongside Corinna Kretschmar, has cultivated the Hamburg-based studio into one of Europe’s most respected and award-winning leaders in hospitality design.
Joehnk is also active outside the office; he taught at university level at the Muthesius Academy of Fine Arts and Design in Kiel, Germany, and continues to be involved with numerous professional organizations, including BDIA, the professional association of interior architects/designers in Germany, for which he is a former executive committee member; the IFI (International Federation of Interior Designers); ECIA (European Council of Interior Architects); MCSD (Member of Chartered Society of Designers); IIDA (International Interior Designer Association); and the architectural associations of Hamburg, Bavaria and Austria.
In 2010 Joehnk was appointed to Germany’s "Konvent der Baukultur,” or “Foundation of Building Culture.” He has delivered a keynote presentation at the Leading European Architects Forum in London and participated in a panel discussion at The Sleep Event.