The Hotel Mogel Larry Mogelonsky
Larry Mogelonsky, founder, LMA Communications Inc., Toronto

Bio for Larry Mogelonsky

In a marketing career that spans 30-plus years, Larry Mogelonsky’s expertise and personal fingerprint can be seen in marketing strategies and communications throughout North America.

Prior to his consulting and advertising agency career, Mogelonsky gained business training and insight through a seven-year stint in brand marketing for Procter & Gamble and two years with PepsiCo’s Frito Lay team. Joining Bozell Advertising, then Palmer Bonner, as an account director, Mogelonsky found himself as management supervisor for Four Seasons Hotels & Resorts as well as several service-sector businesses. It was here that he recognized the opportunity to apply the familiar strategic marketing disciplines honed in the package goods industry that are often somewhat foreign to service industries — especially hospitality.

The Four Seasons experience played an indelible role in Mogelonsky’s future. Learning from the Four Seasons “playbook,” blended with the core marketing experience obtained at Procter & Gamble, gave him a unique and powerful knowledge base.

Twenty-four years ago, Mogelonsky formed LMA Communications Inc. with the specific goal of directing service industries in their quest for business enhancements through marketing differentiation. Clients have included Preferred Hotels & Resorts Worldwide, COMO Hotels & Resorts, Relais & Chateaux and numerous independent properties.

In August 2012, Mogelonsky published his first anthology book, "Are you an Ostrich or a Llama? Essays in Hospitality Management and Marketing." This 396-page book covers many topics of particular importance to general managers and those who aspire to the job. In September 2013, Mogelonsky followed this up with his second book, "Llamas Rule," which elaborates on the current issues facing hoteliers in greater detail, and then released his third book, "Hotel Llama," in January 2015.

Mogelonsky also is an associate of G7 Hospitality Group, a member of Laguna Strategic Advisors and a principal of Cayuga Hospitality Consultants. He has been recognized by HSMAI as one of the Top 25 Minds in Hospitality.

Mogelonsky’s passions — apart from hospitality — are duplicate bridge and Canadian art. Interestingly, in duplicate bridge, he often has time to compete against his mentor, Isadore Sharp, as they both play in the same clubs.