Ask the Profit Prophet The Profit Prophet
Nanci Sherman and Holly Stiel

Bio for The Profit Prophet

Nanci Sherman is one of the experts behind The Profit Prophet. She specializes in creating the distinctions that bring hotels to the number one position in their competitive sets. Sherman guides owners and leaders on how to launch brands and reposition hotels — independent and branded — for optimum results in profitability, inspired cultures and guest loyalty.

Sherman has worked as a general manager, vice president of operations, chief experience officer, brand manager, turnaround “guru,” director of reengineering and consultant worldwide. In her 25-plus years of experience, she held positions with Starwood, Hilton, Kimpton, Sage and independent luxury boutiques.

Holly Stiel is also behind The Profit Prophet. In 1976, Stiel became the first female concierge in the United States when she created the desk at the Grand Hyatt Union Square in San Francisco. Two years later she was the first American woman to be admitted to the exclusive Les Clefs d’Or Association for concierges. She received the association’s Lifetime Achievement award for her broad contributions to her profession.

Stiel is the author of “Thank You Very Much – A Book for Anyone Who Has Ever Said, ‘May I Help You?’” as well as “The Art and Science of the Hotel Concierge.”

Sherman and Stiel co-authored “The Profit Prophet Presents Return On What Matters.”