Throughout his global sales and marketing career, Peter Bates has served in a variety of roles, including senior executive and board positions with Cunard Line in the United States, Mandarin Oriental Hotel Group in Hong Kong and the Savoy Group of Hotels in London. He was responsible for the rebranding of more than 100 hotels throughout the United Kingdom under the Thistle Hotels brand, and earlier in his career, Bates relaunched Scotland’s famous Gleneagles Hotel in Perthshire.
He moderates Travel + Leisure’s MarketWatch and ILTM’s Leaders’ Forum in Cannes and Shanghai. He has moderated the Virtuoso International Symposium three times and a session at the annual GBTA Convention in 2011 and 2012.
Based in New York, Bates consults throughout the world with many well-known brands in the luxury marketplace, including publications, hotels, resorts and destinations. He has been nominated a Fellow of the Chartered Institute of Marketing, the Institute of Hospitality and the Tourism Society. He is a Certified Travel Counselor (CTC), a Freeman of the City of London and an associate member of the Society of American Travel Writers (SATW).