The Los Angeles-based SBE revealed on Tuesday that it is bringing its SLS Hotels brand to New York City.
The 190-room SLS Hotel New York, located at 444 Park Avenue South in Manhattan, is set to open in the second quarter of 2013. SBE and Moin Development Corp., New York City, are jointly purchasing for US$45 million and renovating the property for US$40 million, with Moin owning 90% of the property. The former office building, built in 1920, will be renovated and have five floors added to it with Philippe Starck working on the design.
“For us, this really finalizes the triangle between New York, Los Angeles and Miami,” Sam Nazarian, SBE founder, chairman and CEO told The Wall Street Journal. “New York is really going to be big for us across our platform.”
The hotel will feature a rooftop nightlife concept and a mixology lounge in the lobby.