Accor has announced a new brand-based organization of its operations in Europe, effective January 1.
This new organization structure concerns Accor’s activities in 15 countries in Western and Central Europe across eight brands: Pullman, MGallery, Mercure, Novotel, Suite Novotel, Ibis, Ibis Styles and Ibis budget. Altogether, this represents more than 210,000 guestrooms and nearly 2,000 hotels — half of the group’s global network.
At the head of each brand or group of brands is a chief operating officer Europe, assisted by a support team dedicated to the brand and comprising expertise in areas such as marketing, human resources, management control and technical standards. The geographical scope of this organization structure is divided into four main regions: Northern Europe, Southern Europe, Central Europe and France, with a brand SVP for each region.
In the framework of the reorganization, the following appointments have been made:
- Christophe Alaux, chief operating officer, Mercure and MGallery Europe
- Jean-Paul Philippon, chief operating officer, Novotel and Suite Novotel Europe
- Christophe Vanswieten, chief operating officer, Pullman Europe
- Peter Verhoeven, chief operating officer, Ibis brands Europe
“This organization structure will enable us to develop first-rate specialists in each market segment and rely on teams that are entirely focused on their brands and have perfect knowledge of both their customers and their competitors,” said Yann Caillère, president and chief operating officer in charge of worldwide operations. “It is also essential to strengthen our relations with our partners and at the same time it will offer new development opportunities to our employees.”