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US 2012 RevPAR to increase 6.6%: STR

Preliminary year-end data indicates that the U.S. hotel industry will finish 2012 by posting strong performances in all major metrics, according to new data from STR.

Preliminary 2012 year-end results for the U.S. hotel industry include:

  • increases in supply of 0.5% and demand of 0.8%
  • 2.3% increase in occupancy to 61.3%
  • 4.3% rise in average daily rate to US$106.17
  • 6.6% jump in revenue per available room to US$65.08

“The data indicates 2012 will finish as a solid year for the U.S. hotel industry,” said Amanda Hite, STR president. “The industry has experienced back-to-back years of record demand, which, coupled with limited supply growth, has fueled the increases in the other measurement categories. It’s been near ideal conditions for the industry to finally put the recession in the rearview mirror.”

STR COO Brad Garner said the preliminary year-end results aren’t a big surprise for most industry observers.

“The numbers are in line with the forecasts we’ve been issuing for most of the year, which shows the stability the industry has established,” Garner said. “Industry operators have benefitted from another year of increased demand, and in many cases, have been able to adjust their pricing models accordingly. It hasn’t been an easy climb back from the depths of 2009 and 2010, but it appears that U.S. hoteliers are in the midst of experiencing a nice run. Of course, performance varies market to market, but overall it looks as though 2012 will finish as a good one for U.S. hoteliers.”

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