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Andaz Salon series debuts website, Cultural Insiders

Hyatt brand Andaz has launched the next phase of its Andaz Salon series — a virtual Andaz Salon venue as well as the brand’s first Cultural Insider.

Stephanie Roach — director of The FLAG Art Foundation, a New York-based visual arts not-for-profit organization that encourages the appreciation of contemporary art among a diverse audience —will serve as the Andaz brand’s first Cultural Insider by hosting Andaz Salon events at Andaz West Hollywood and Andaz 5th Avenue and by contributing content to the Andaz Salon website. While Roach’s expertise is in visual arts, she will share her perspective on a variety of subjects — from finding inspiration in her local neighborhood to her favorite picks in fashion, music, dining, literature and more.

“The role of our Cultural Insiders is to provide an authentic look at cultural happenings around the world, particularly in the markets where Andaz hotels are located,” said Sara Kearney, senior vice president of brands for Hyatt Hotels & Resorts. “All of our Cultural Insiders bring so much to their respective industries and have a unique point of view in a variety of mediums. Extending and celebrating local culture in an authentic way is the heart of Andaz, and our Cultural Insiders offer another way to demonstrate that commitment.”

The Andaz Salon website will offer a platform for discussion about art, culture, music, fashion and film. The site’s content will highlight each Cultural Insider’s observations and insights as well as the uniqueness of each neighborhood where Andaz hotels are located. AFAR Media will also provide content to AndazSalon.com, and the site will highlight upcoming Andaz Salon events.

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