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Aloft to enter Iraq

Starwood Hotels & Resorts Worldwide brand Aloft Hotels has signed an agreement with BCD Co. to open the new Aloft Erbil in 2015.

The property will mark the launch of the Aloft brand in Iraq. Earlier this year, Starwood announced the signing of Sheraton Erbil, which will signify the company’s reentry into Iraq after 20 years.

Aloft Erbil will be part of BCD’s mixed-use development in the new part of the city along the new ring road that will also include the Sheraton. It will comprise 200 guestrooms, an all-day-dining restaurant, the brand’s signature re:mix and w xyz lounges, a re:charge fitness center and the re:fuel 24-hour grab-and-go F&B outlet.

“Together with BCD, we are excited to grow Starwood’s presence in this emerging market,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Aloft Erbil marks our second collaboration with BCD, and we look forward to introducing Aloft’s vibrant, stylish yet affordable concept to the country.”

“We are excited to sign our second hotel with Starwood, and we look forward to developing this relationship further to contribute to the growing development of the tourism industry in the Kurdistan area and Iraq as a whole,” said Saad Aldoski, partner, BCD Co. “Erbil is considered as one of the top emerging markets in the Middle East, and we believe Aloft Erbil, with its modern style and great value, will create a new benchmark in the city.”

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