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Hotels to spend more on hiring, capex, marketing: TravelClick

A global survey of 600 hoteliers by TravelClick shows that hotels are not only planning to hire in 2013, but they are also putting more resources toward their marketing budgets and increasing capital investments.

Of those surveyed, 31% are making incremental hires in 2013. Of those adding jobs, 59% of the jobs added will be front desk staff, 37% will be sales managers, 16.4% will add marketing professionals and 15.5% will add revenue managers.

“This data showing an increase in hiring paints a strong, vivid picture for 2013,” said Jason Ewell, executive vice president, business intelligence, media and web solutions at TravelClick.

In addition to expanding through hiring, 58.8% of hotels say they will increase their marketing budget in 2013, with 84% indicating that they will increase their budgets by 10% or less. Of those surveyed, 13% indicated that they will increase their marketing budget by 11% to 20%. Finally, 64% of respondents said their hotels will be making capital improvements in 2013.

“The fact that hotels are expanding their marketing budgets tells us, that growth through marketing efforts will be a strong tactic for 2013,” said Ewell.

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