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New Langham program targets groups from China

To cater to the growing number of Chinese travelers, Langham Hospitality Group, Hong Kong, is introducing Ying, a group services program catering to guests from Mainland China via four approaches: Ying Specialties, Ying Welcome, Ying In-room and Ying Cuisine. 

Ying Specialties assists groups with services before and during their travel. Group and event quotations may be provided in either the local currency or Chinese renminbi. Contracts may be presented in Simplified Chinese, and incidentals in properties may be settled through UnionPay.

Ying Welcome greets guests with local information written in Simplified Chinese, directions to the nearest Chinatown and Mandarin-speaking colleagues to assist with translations and facilitate transport.

Ying In-room features familiar favorites such as Chinese tea, essential amenities, a selection of Chinese television channels and Chinese-language newspaper titles.

Ying Cuisine offers traditional Chinese dishes such as dim sum, congee and noodles prepared by experienced chefs.

“In Chinese culture, ‘Ying’ is an auspicious word meaning ‘abundance,’” said Simon Manning, vice president – sales and marketing for Langham Hospitality Group. “Therefore, it’s only appropriate that the new program is specially designed to provide Chinese guests with an abundance of home comforts during their stay.”

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