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Carlson offers fee incentives for Country brand

Country Inns & Suites By Carlson on Thursday announced a 5% reduction in franchise fees for two years as an incentive for developers interested in building or converting a new Country Inns & Suites hotel with its new generation design specifications. The incentives are available for those investing in properties with the completely refreshed and modern look and are new to the Country Inns & Suites system.

Now through the end of the year, Country Inns & Suites is offering reduced royalty, marketing and reservation fees, a total reduction of 5%, for hotels that have 80 or more rooms, are built or converted to the brands Generation 4 specifications, and open as a Country hotel within two years of signing the license agreement. The reduction in fees will last two years after the hotel’s opening and the license agreement must be signed before December 31, 2013.

Carlson reported that the Country brand finished 2012 with an increase in Revenue Generation Index (RGI) of 1.6 points. It added this growth has continued in 2013, finishing April with a year to date RGI increase of 1.9 points.

“We are evolving to a more modern aesthetic. We need to meet the needs and appeal to the tastes of a younger generation and we are excited to offer these incentives as we look to grow the brand,” said Nancy Johnson, executive vice president, Development, Americas, Carlson Rezidor Hotel Group.

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