sbe announced on Wednesday a licensing deal with developer Palace Hospitality to debut its SLS Hotels brand in China at four hotels set to open by 2015.
The hotels will be located Shanghai, Beijing, Wuxi, and Kunming and will total approximately 2,000 guestrooms. sbe told HOTELS that it is playing a key role in the development, operations on marketing of each property and that the managing company for the properties has yet to be determined.
The Shanghai hotel will be the first of the four new-builds to be completed. sbe said that the hotels will feature a design aesthetic tailored for the Chinese market.
“China is home to one of the fastest growing tourism markets worldwide and Shanghai, Beijing, Wuxi and Kunming attract a global community of business and leisure travelers whose sensibilities align very well with the SLS Hotels experience,” said SBE founder, chairman and CEO Sam Nazarian. “After growing the brand successfully across the U.S., we’re honored to share the SLS Hotels approach to hospitality with China, which is rooted in a commitment to uncompromising service, innovative design and captivating food and beverage offerings.”
