Choice Hotels International announced on Wednesday the launch of RapidBook, which allows for easier mobile reservation booking.
Choice Hotels International, Rockville, Maryland, said RapidBook streamlines the search and checkout functions of by leveraging the preferences and other information customers opt to add to their online profile. For example, a guest can indicate that he or she prefers non-smoking rooms with a king bed. The mobile enhancement recalls the guest’s preferences and provides similar rooms for future searches and also recalls payment information. This allows customers to spend less time looking for rooms and entering data on their smartphones and to complete their reservations in a fraction of the time it previously took.
Choice said that its mobile business was up almost 200% in 2012 over the previous year. “Choice Hotels’ mobile revenue is up significantly year-over-year, and mobile makes up a rapidly growing portion of the company’s online revenue,” said Robert McDowell, senior vice president, global distribution, Choice Hotels International.