Dorchester Collection, London, launched on Tuesday a newly redesigned website, bringing all ten individual hotels together under its brand domain.
Created in a magazine-style format, the site includes links to various social media platforms. This provides a live stream of constant communication from Twitter, Facebook, Google+, TripAdvisor, Pinterest and Instagram outlets. New to the site for instant communication is a private live chat feature.
Incorporating a responsive design, the site resizes itself depending on which mobile device is accessing it. It is available in English, French and Italian, and in January 2014 Russian, Spanish, Portuguese and Chinese will be added.
“The new Dorchester Collection website incorporates the latest technology with a centric brand approach. The site is easily navigable and provides more informed choices, enabling the very best service from when we first connect with a guest,” says Helen Smith, vice president of sales and marketing, Dorchester Collection.
The website features online booking and guests can save online booking profiles to make future reservations more convenient.
The new site will highlight the hotels’ destinations, providing guests with a virtual concierge service conveying ‘What’s On’, ‘What’s Hot’, and ‘What’s New’, as well as current temperatures in each location. Visitors to the site will find feature pages on topics including Michelin-starred restaurants, spas, and seasonal content. The dedicated weddings site will include digital video content where guests can share their wedding videos.
