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Hot Openings: Valencia Group debuts new concept

Houston-based Valencia Group opened two hotels late last year, marking an expansion from three properties and two brands to five hotels and three brands.

President Doyle Graham Jr. called Valencia Group’s growth “methodical and intentional” in a press release.

The Hotel Sorella Country Club Plaza opened in Kansas City, Missouri, and Lone Star Court opened in Austin, Texas.

Lone Star Court, the premiere of Valencia Group’s upscale, retro-inspired concept, has what the company called a “ranch-tech” Americana feel. The 123-room flagship property draws nostalgic inspiration from motor courts and has an outdoor fire pit with live music, a dipping pool styled after a swimming hole, and an onsite food truck court. Lone Star Court also offers approximately 2,000 sq ft (185 sq m) of indoor meeting space, a 1,600-sq-ft (149-sq-m) covered pavilion, and an adjacent 1,800-sq-ft (167-sq-m) lawn.

The Hotel Sorella Country Club Plaza is the first expansion of the Hotel Sorella concept, initially launched in Houston as what Valencia termed the “precocious sibling” of its namesake brand. The 132-key hotel’s design combines elements of a Mediterranean villa and contemporary style. Amenities include a complimentary European breakfast, free WiFi, Rosso restaurant and Bar Rosso, a rooftop pool terrace with cabanas and fire pits, and some 5,700 sq ft (530 sq m) of meeting and event space.

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