JW Marriott Hotels & Resorts has entered the mobile space with the launch of CUR8, an experience-oriented app that allows guests to share travel moments via their personal social media networks.
The free app, available for download on iTunes, features six steps through which guests can use CUR8 to create digital souvenirs through a combination of their own personal videos and photos and a bank of images from all 64 JW Marriott Hotels worldwide. Users also have the option to set their videos to music and add text featuring personalized messages to their short films. Travelers can share their curated videos via Facebook, Twitter and YouTube using hashtag #CUR8byJWM.
CUR8 was created and designed by Los Angeles-based advertising agency Team One.
“With hotel-branded apps becoming more mainstream, we wanted to make our entrance into the tech landscape with a product that allows guests to capture memories from their stay,” said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts. “We know that social media is important to our guests, so we created a lifestyle app that offers an innovative and convenient way for them to share their travel experiences.”