Hong Kong-based Cachet Hotel Group is launching a new lifestyle brand, Nano Hotels & Resorts, and has formed a joint venture with Invest Hospitality for hospitality developments in Asia.
Cachet signed a deal with G Holdings Corp., New York City, to open the first Nano-branded property in Manhattan, which Michael Arad will design. G Holdings plans to partner with Cachet to develop additional Nano properties globally.
“Nano exists for the experienced traveler who is yearning for an unusual experience. To them we offer a refuge, a place of quiet, serenity and security in the midst of the hustle and bustle of the metropolis. This new brand reflects a relaxed confidence and contemporary style, inspired by the people and places that give life to Nano —from American culture art icons such as Richard Serra and Donald Judd to New York City soul and attitude—giving the brand a spirit that is unique only to Nano,” said Harry Gross, chairman and CEO of G Holdings.
Cachet said the Nano Hotels & Resorts will embrace minimalistic design and that the brand’s properties will feature a 24-hour market, all-day bistro, and nightlife offering. Jay Godfrey is Cachet’s design partner for the brand and Chef David Laris is creating the brand’s menus.
The brand will also target urban and resort locations in China, Southeast Asia and the Middle East, as well as urban locations such as Miami, Shanghai and Dubai, United Arab Emirates. The Cachet Hotel Group and G-Holdings development plan includes both investment in real estate and straight management contracts. The partners are currently seeking to acquire land and build mixed-use Nano projects in gateway cities and resort markets around the world. In addition, they are also seeking to work with established developers and may invest equity into mixed-use projects that feature a Nano Hotel & Residence.
Click here for a PDF from Cachet with more information on the brand.
Hospitality development JV for Asian market
Invest Hospitality, Greenwich, Connecticut, and Cachet announced on Monday the formation of a joint venture Invest Hospitality Asia that will create partnerships for hotel, residential, retail and mixed-use developments in Asia, capitalizing on relationships with U.S. and European companies.
“Invest Hospitality is a platform for entrepreneurs to do their best work. With Cachet, our operating partners will bring unique brands to vibrant Asian destinations. We are excited about this joint venture as it combines our core food and beverage expertise with Cachet’s innovation and lifestyle vision to provide a unique best-in-class experience for consumers,” said Alex Gaudelet, Invest Hospitality CEO.