HOTELS is holding the 2014 Social Hotel Awards to recognize both brands and individual properties for their leadership and innovation in connecting with consumers online via social media.
CLICK HERE to enter the 2014 Social Hotel Awards to showcase the success of your your social media campaign. Please note that there is a US$25 fee for each entry, payable via PayPal at the bottom of the form. Entries are due by 11:30 p.m. GMT on May 2.
Winners will be named for both brands and individual hotels in each of the seven categories, and will receive a custom medallion as well as a digital badge for online display. Categories range from best use of Twitter and best reputation management program to best use of video and best Facebook promotion.
Show off your social media campaign’s success! Last year’s winners:
“generated more than US$100,000 worth of bookings in 2012 all from Twitter posts” — Fairmont Hotel & Resorts, Toronto
“won the TripAdvisor Traveler’s Choice award two years in a row and the hotel’s percentage of return guests is 65%” — Royal Wing Suites & Spa, Pattaya, Thailand
“generated media value of US$378,280 and reached 1.8 million viewers” — JW Marriott Cancun Resort and CasaMagna Marriott Cancun Resort
“generated 69% of the hotel website’s new visitors from its Facebook page” — W Taipei
With the program sponsored this year by The Wall Street Journal, HOTELS will publish features about the winners – both in an exclusive online series and in a major print story, as well as list the finalists in each category. HOTELS encourages entries for work created between January 1, 2013 and April 1, 2014. All entries must include samples of content and brief descriptions of the goals and situation analysis for a particular campaign or category, the strategy and tactics the hotel or brand used, and a description of the results. Entries can include photos as well as links to pages, hosted video, or monitoring reports that demonstrate why the campaign succeeded.
An esteemed panel of judges, including representatives from Facebook and Digital Royalty, will evaluate entries based on the extent to which it met results or exceeded goals; creativity of execution; quality of work on the social media platform; clarity of the submitted entry in summarizing the program; and how well the online voice and presence of the campaign matches that of the brand or property.
CLICK HERE to enter the 2014 Social Hotel Awards.