Sheraton Hotels & Resorts is highlighting Riesling wine starting this month through September 20.
As part of the growing popularity and seasonality of the Riesling grape, participating Sheraton properties will create a slate of programming to feature Sheraton Selects Riesling wines. The program includes two Riesling offerings on all participating Sheraton Selects menus at properties in North America. Some hotels also will offer Riesling wine flights of at least three varieties as well as food pairings to complement each Riesling wine. Sheraton Selects Spotlight features winemakers such as Chateau Ste. Michelle, Eroica, Dr. Loosen, Pacific Rim, Hogue and Stonecap.
The new program comes one year after the global rollout of Sheraton Social Hour, which offers guests a specially curated menu of premium wines and weekly tastings. Since the global rollout of the Sheraton Social Hour program, according to Sheraton, hotels around the world have reported higher bar RevPOR and have seen an average 20% increase in year-over-year beverage revenue in their lobby bars.