Hotel social media marketers can gain insights for their own campaigns by reading HOTELS’ Best Social Media Practices Guide, which features case studies from more than 60 successful brand and property social media campaigns from Four Seasons, Hilton, Marriott and more.
Each case study chronicles how hotel companies worldwide amplified nominal resources to pull off an effective campaign, with details of strategy, tactics, investment and ROI.
Highlights
Culled from finalists of HOTELS’ 2013 Social Hotel Awards competition, case-study highlights include:
- Two Marriott International hotels in Cancun, Mexico, generated media value of US$378,280 and reached 1.8 million viewers via social media channels with their “vlogger” film festival contest.
- In less than one year, Four Seasons Hotels and Resorts generated more than 9,500 fans, 96,045 likes and 2,908 comments on Instagram with its “Four Seasons Fotog” campaign.
- An outreach campaign to travel bloggers by ITC Hotels, Mumbai, resulted in nearly 200 posts within a year, while its ratio of positive to negative TripAdvisor reviews improved dramatically.
- Holiday Inn Resort Kandooma Maldives parlayed a US$140 campaign on Facebook to fill 77 room nights with revenue of US$28,672.
And much more.
Where to buy
The HOTELS’ Best Social Media Practices Guide ebook is available on virtually all digital platforms. Purchase a copy today by clicking links to any of the following vendors:
Desktop alternatives
Don’t have a tablet or e-reader? No problem. Here are some alternatives: