IHG announced on Wednesday the launch of Journey to Extraordinary, a new campaign for its Holiday Inn brand.
As part of the campaign the Holiday Inn brand has partnered with Tumblr, Nonfiction Unlimited, International New York Times, Mashable, and MBAs Across America (MBAxAmerica) to tell stories that form the core of the Journey to Extraordinary campaign. New content will be rolling out starting now through November 2014, with stories added weekly across the Holiday Inn brand’s various digital platforms including Tumblr, YouTube, Facebook, Instagram and Twitter.
“Each of our guests have a unique connection to the brand and their own story to tell, which the Journey to Extraordinary campaign creatively celebrates, while hopefully inspiring fresh ones along the way,” said Maurice Cooper, vice president, Holiday Inn Brand, Americas.
The Holiday Inn brand kicked off its Journey to Extraordinary campaign by producing “Stories from Holiday Inn Hotels,” a series of short videos and social media posts highlighting the unique, stories of real guests at various Holiday Inn hotels. This content was shared on the Holiday Inn brand’s Facebook, YouTube and Twitter pages.
Holiday Inn brand also teamed up with Tumblr to capture the journeys of guests through photography at Holiday Inn and Holiday Inn Resort brand properties across the United States. Over the past six months, the brand went in search of five real Holiday Inn brand guests to profile in a ‘Signature Stories’ series. All of the ‘Signature Stories’ selected will be shared in an unscripted documentary style via Tumblr.
Holiday Inn brand will partner with MBAxAmerica, which takes MBA students on journeys across the U.S., for its ‘Signature Stories’ series, and also serve as the official hotel sponsor.
