Karisma Hotels & Resorts earlier this week announced a new television commercial campaign for El Dorado Spa Resorts & Hotels by Karisma, the collection’s adults-only, luxury beachfront resorts in Riviera Maya, Mexico.
The commercial aims to appeal to the shifting needs and desires of the modern guest, who seeks experiences to last a lifetime and create cherished memories. The 30-second spot juxtaposes rich imagery of the resort lifestyle, tranquil beachfront location, contemporary culinary creations by Karisma’s Chef Jonatán Gómez Luna and unique excursions, including the nearby Mayan ruins in Tulum, horseback riding on the beach and snorkeling the ocean reef.
“Once travelers discover our incomparable gourmet inclusive experience, they will fall in love with the elegant accommodations, breathtaking location, intimate boutique feel and exquisite gourmet food that is typically only found in the world’s finest restaurants,” said Mandy Chomat, vice president of sales and marketing at Premier Worldwide Marketing, the exclusive representative of El Dorado Spa Resorts & Hotels by Karisma.