This week Ritz-Carlton is debuting what it dubs its first social film series, A Ritz-Carlton Reserve Adventure, on the brand’s social media channels.
The series is centered on a woman named Alice and her travel adventures. Posts will be written from Alice’s perspective and will focus on her thoughts and discoveries as she travels the world.
Ritz-Carlton is featuring clips from the series on its social media channels daily this week and plans to unveil the entire video on The Ritz-Carlton Reserve Tumblr page September 12.
“At a Ritz-Carlton Reserve the service philosophy has been carefully crafted to help individual guests unlock the secrets of individual places,” said Ed French, chief sales and marketing officer for The Ritz-Carlton. “The video series has been designed to take our social media audience on a journey around these beautiful destinations.”