Hospitality Asset Managers Association (HAMA) on Thursday released the results of a survey of 114 asset managers, of which 52% believe U.S. RevPAR growth in 2015 will be between 4% and 6% while 39% predict growth between 6% and 8%. Nearly half (49.1%) believe RevPAR growth will be driven 80% by ADR.
Further survey results revealed:
- Three-quarters believe the lodging industry is in the middle innings of the current real-estate cycle.
- 70% believe the 2016 presidential election cycle will not spawn a business slowdown akin to the 2012 election.
- 86.8% believe hotels will find alternative ways to operate room service.
- 47.4% say free guestroom Wi-Fi will be the norm within two years.
- 65.8% think mobile check-in also will be the norm within three years.
In addition, respondents identified several issues currently facing the industry. More than half (54.4%) felt third-party commissions were the most concerning, and nearly as many (47.4%) voiced concern over the “rising cost of health care.” “OTA leverage” was cited as one of the top three issues by 43%.