Outrigger Enterprises Group, Honolulu, announced the launch of a dedicated beachfront resort brand, Outrigger Resorts, which includes its existing properties in Hawaii, Australia, Fiji, Guam, Thailand, Mauritius and the Maldives as well as future resorts planned for China, Vietnam and elsewhere across Asia Pacific and the Indian Ocean. Outrigger currently operates 15 full-service resorts in seven countries with plans to open two to four additional Outrigger Resorts annually over the next decade.
The launch includes updates and new amenities — such as beachfront bars, high-end spas and Voyager 47 club lounge outlets — that will be phased in at existing Outrigger Resorts over the next few years and become part of all future projects.
With the launch of the Outrigger Resorts brand, the company’s 15 resort condominium properties on Oahu, Maui, Kauai and Hawaii Island will now be marketed under a new brand, Hawaii Vacation Condos by Outrigger.
Outrigger’s new branding includes a refreshed corporate look and marketing campaign. An updated logo highlights the Outrigger canoe, and a new color palette includes ocean blues, tans and browns that speak to the natural environment where Outrigger properties are located. Outrigger’s new advertising and marketing campaign, “Find Out. Find Outrigger,” features Outrigger’s hosts from around the world along with destination photography.