Hilton Shanghai Hongqiao won HOTELS’ 2014 Social Hotel Award for Best Reputation Management: Social Media, Property.
For the third straight year, HOTELS is honoring the best of social media in the hotel industry with the Social Hotel Awards. The awards are presented in seven categories ranging from Best Facebook Page to Best Digital Video Campaign, and for each category, both a brand and a property are honored. In 2014, HOTELS received more than 250 global entries for the awards, which were chosen by a panel of social media experts and the staff editors of HOTELS.
In October 2013, Hilton Shanghai Hongqiao launched a marketing campaign for a six-month period centered on the “Hilton Buddy,” which created buddy characters representing the hotel’s bellhop, chef, engineer and general manager. The buddies shared their stories on Weibo and WeChat, and every Friday, those stories were accompanied by by a professional photograph. The hotel even created dolls of the characters guests could purchase.
The hotel earned more than US$11,000 in additional revenue through bookings and the purchase of the buddy dolls. The hotel added 2,500 additional fans on Sina Weibo and 500 followers on WeChat.
For a complete list of the 2014 Social Hotel Award winners as well as a rundown of the judges, see the October issue of HOTELS.