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2014 Social Hotel Awards: Best brand use of visual social networks

Hilton Worldwide’s DoubleTree by Hilton brand and Four Seasons Hotels and Resorts, Toronto, tied for HOTELS’ 2014 Social Hotel Award for Best Use of Visual/Photographic Social Networks, Brand.

For the third straight year, HOTELS is honoring the best of social media in the hotel industry with the Social Hotel Awards. The awards are presented in seven categories ranging from Best Facebook Page to Best Digital Video Campaign, and for each category, both a brand and a property are honored. In 2014, HOTELS received more than 250 global entries for the awards, which were chosen by a panel of social media experts and the staff editors of HOTELS.

Hilton Worldwide’s DoubleTree by Hilton brand’s DTour campaign utilized a YouTube channel feature created with Google that integrated all its major social media accounts to facilitate sharing content.

DoubleTree’s DTour campaign boosted its YouTube channel’s visibility with more than 9.8 million video views.

Four Seasons Hotels and Resorts uses Pinterest to connect and collaborate with like-minded individuals and brands, forming a curated visual point of view and leveraging partner audiences for targeted amplification. Four Seasons also created Pin.Pack.Go, an interactive trip-planning initiative allowing guests to plan their vacations with Four Seasons’ local experts through collaborative boards. The brand also runs Four Seasons Bridal, a separate Pinterest account devoted to wedding inspiration.

Four Seasons saw referral traffic to FourSeasons.com from Pinterest hit 131,400 visits in 2013, a 1,686% year-on-year increase.

For a complete list of the 2014 Social Hotel Award winners as well as a rundown of the judges, see the October issue of HOTELS.

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