Fontainebleau Miami Beach won HOTELS’ 2014 Social Hotel Award for Best Use of Visual/Photographic Networks, Property.
For the third straight year, HOTELS is honoring the best of social media in the hotel industry with the Social Hotel Awards. The awards are presented in seven categories ranging from Best Facebook Page to Best Digital Video Campaign, and for each category, both a brand and a property are honored. In 2014, HOTELS received more than 250 global entries for the awards, which were chosen by a panel of social media experts and the staff editors of HOTELS.
Fontainebleau Miami Beach employs Instagram to display content in four core categories: aspirational (luxury, glamour, grandeur), nightlife, exclusive/behind-the-scenes and events/promotions. The hotel uses popular hashtags such as #Paradise, #Miami, #Fontainebleau, #SouthBeach, #Pool and #ThrowbackThursday. On Instagram the property launches and promotes contests and giveaways, such as tickets to a BleauLive performance, to reward fans.
In 2013, Fontainebleau gained 11,320 followers for a 223% growth in followers, and the #Fontainebleau hashtag has been used more than 70,000 times on Instagram. Fontainebleau is among the top three most followed individual hotel accounts on Instagram.
For a complete list of the 2014 Social Hotel Award winners as well as a rundown of the judges, see the October issue of HOTELS.