Citing an aim to allow the brand “to connect with future and veteran rockers alike,” Hard Rock International has launched the Hard Rock Roxtars, a band of characters serving as brand ambassadors at Hard Rock Hotels, Hard Rock Cafes and Rock Shops worldwide.
The Hard Rock Roxtars, each have distinct personalities. Band members include Razzi, “the motherly type” who is famous for squishy hugs and keyboard skills; Sir Kingston, a British-invasion-inspired rock-and-roller on lead guitar; Styler, a free-spirited and accompanying guitar player; Buddy Jr, a wild man who loves nothing more than a good drum solo; and Skiddley, the lead singer and “Mr. Cool” of the group.
At Hard Rock Hotels, kids will receive a special Hard Rock Roxtars Activity Book at check-in and unlimited entertainment at Hard Rock Roxity Kids Club, which is filled with music-infused learning activities customized by property. The Roxity Kids Club is currently available at Hard Rock Hotel Ibiza and will soon be offered at additional Hard Rock Hotels worldwide.