Fairfield Inn & Suites has launched the “Stay Amazing” campaign for momentum-seeking travellers who are juggling the demands of work and life every day.
The multi-channel campaign features Michal Kapral, the Guinness World Record Holder for completing the fastest marathon while juggling three objects; Rocky Byun, a notable balance artist; and Kacy Catanzaro, the first woman to advance to the finals on NBC’s competition “American Ninja Warrior.” This Fairfield’s first campaign to include a TV ad.
“Travel life is a juggling act, and maintaining momentum on the road takes tremendous skill,” said Shruti Buckley, Fairfield Inn & Suites’ vice president and global brand manager. “While balancing the demands of work and life can be tough, we want to remind guests that you can stay amazing while doing it. We know our guests value a seamless, stress-free experience, and they want to know that they will be taken care of. The Stay Amazing campaign brings that idea to life.”
In addition to the campaign’s print, digital and TV ads, Fairfield will have an interactive campaign pop-up experience at Flatiron Plaza in New York on October 28 and 29. The pop-up will include a giant interactive video game and lessons from Kapral on how to “joggle,” juggling and jogging simultaneously. Event participants will also have the opportunity to win prizes, including complimentary stays at Fairfield’s New York properties and a US$500 Marriott Rewards card.