Hilton Worldwide announced an exclusive license agreement with Plateno Hotels Group to launch and develop more than 400 Hampton hotels in China. The first hotel is expected to open by the end of 2015.
Hampton’s China portfolio will include a mixture of new-builds, conversions and adaptive-reuse properties. Plateno will be the lead developer and handle management of the hotels.
“Our key strategic objective for Hampton is to expand our global footprint in China by offering a very popular hotel product in the midscale market, which has not evolved as quickly as in the economy sector,” said Phil Cordell, global head of focused service and Hampton brand management. “Our partnership [with Plateno] will fuel the growth of Hampton by Hilton in China in addition to allowing us to establish strong relationships with new owners and guests.”
“There is a substantial demand in China for a quality midscale lodging option, and we believe that Hampton is the right product to meet this need,” added Eric Wu, CFO of Plateno Hotels Group. “Its enthusiastic and caring culture — together with its sought-after amenities such as free Wi-Fi; clean, comfortable beds; and a 100% satisfaction guarantee — will be very appealing to Chinese travelers.”
The new Hampton hotels in China will have on-property amenities including fitness centers, gaming zones and 24-hour bars and restaurants. Hilton Worldwide currently has five brands operating more than 17,000 rooms in China with about 50,000 additional rooms in the pipeline for future development.