Le Méridien has introduced a year-long coffee-focused campaign, Inspiration Brewed Here, and appointed Dutch Latte Art Champion Esther Maasdam as the first ever “global latte artist” for the brand.
Maasdam will create 12 works of destination-inspired latte art from around the world and will also work with Le Méridien Master Baristas globally to develop local recipes and designs.
Destination-inspired latte art is the first phase of the Inspiration Brewed Here campaign. Le Méridien said it will continue to announce new coffee programming throughout 2015.
Last year, Le Méridien created a Master Barista role in the lobby Hubs of each of its hotels globally. Master Baristas undergo intensive training designed by Le Méridien and its global coffee partner, Illy.
“Coffee and art are essential elements for creating the inspirational environment found in our Le Méridien Hub globally,” said Brian Povinelli, global brand leader, Le Méridien and Westin. “Combining these passions through latte art is a natural extension as we help our guests unlock the destination whenever they stay with us.”