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Hot Openings: Ibis Budget debuts in Seoul

The 195-key Ibis Budget Ambassador Seoul Dongdaemun marks the brand’s first opening in South Korea.

The design of the hotel relies on geometric shapes and a palette that ranges from calm neutrals in the guestrooms to bold pops of color in the lobby area. It’s a case study in just how much the pop of a few “wow” elements can elevate design, especially for midscale properties. An outsize graphic on the wall of the guestroom draws the eye.  A black and white photo of a baby makes for a can’t-miss focal point in the lobby.

An outsized photograph anchors the lobby.
An outsized photograph anchors the lobby.

The hotel also features a business center, sauna room, fitness facility and laundry area. Guests can enjoy a breakfast buffet or have a bite in a designated snack area. The property also offers an indoor car park.

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