Hilton Worldwide has announced Meet with Purpose, a new concept aimed to promote a waste reduction and incorporate health and wellness into meetings and events. Meet with Purpose will provide sustainable choices to incorporate into events in order to help meeting planners meet corporate responsibility goals.
Based on customer feedback, Meet with Purpose has two focus areas: mindful eating and mindful meeting. Mindful eating encourages meeting professionals to choose dining options that minimize food waste and encourage healthy choice with portion control, sourcing locally providing central water stations with reusable containers. Mindful meeting encourages using paperless registration, placing notepads in a central location and turning off climate control when a meeting room isn’t in use.
“Today’s meeting attendees seek greater meaning in their event experiences and expect event planners to consider the broader implications of the meeting itself,” said Lesley Brasesco, Hilton Worldwide’s managing director of sales effectiveness for the Americas.