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Hot Openings: W Bogota show offs dramatic style

When Studio Gaia’s Ilan Waisbrod got the brief for the 168-key W Bogota, he had metal on his mind. The legend of the Golden King provided the jumping-off point for a look that blends golden tones with high-octane statement pieces.

A geometric black wall and purple chairs in the entrance make that statement clear as soon as guests walk in. Gold wall accents in the Market Kitchen and a gold-dust-like effect in the pool finish off the story, as do golden pillows in the guestrooms.

Golden tones dominate the lounge.
Golden tones dominate the lounge.

The hotel also offers three dining and entertainment venues: the W Lounge, Au Bar and Market Kitchen.

“The opening of W Bogota is a milestone in Colombia’s hotel landscape, setting the stage for a redefined luxury experience in one of the world’s most vibrant destinations,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “As emerging economies expand, so does tourism, and W Bogota’s highly anticipated debut is symbolic of the whims and wishes of today’s more global and interconnected modern travelers.”

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