Jumeirah Group, Dubai, has launched Jumeirah Restaurant Group Dubai (JRG Dubai), a global restaurant management company that creates, operates and franchises a portfolio of 60 restaurant brands.
The launch of the division marks a move to dedicate resources to the further development of its restaurant portfolio as it seeks to compete with the very best in the standalone restaurant market and help establish Dubai as a hub for culinary excellence.
Having conducted a thorough business review, JRG Dubai will develop existing restaurants located within the Jumeirah Hotels & Resorts portfolio via a series of refurbishments, menu overhauls, talent acquisition and marketing excellence.
The group will collaborate with international experts, from chefs to consultants, to develop new concepts founded in Dubai. JRG Dubai will also engage in joint ventures, franchising and white label operations.
JRG Dubai operates home-grown high-end, premium casual and casual dining venues and lounges, including Pierchic, Tortuga, Pai Thai, 360° and The Noodle House, which comprises a portfolio of 23 branches worldwide.
JRG Dubai is opening two new restaurants in Q1: Beach Lounge and Northern Indian restaurant Naya, both at Jumeirah Beach Hotel.