Hampton Hotels has debuted “We Go Together,” an integrated marketing campaign that uses music from a range of artists including indie group Wild Club and Scottish band Belle and Sebastian. The campaign will run through 2015 and kicks off with two 30-second television spots.
The campaign also includes online banner ads, digital video, radio sports, movie theater ads, and partnerships with popular websites and national cable programming. The entire campaign will focus on the activities people engage in and the connections they make while traveling.
“Americans enjoy weekends for leisure travel, and Hampton has set out on a mission to encourage people to go out and play, to seek unique and memorable experiences through travel, especially during those shorter, need-to-experience-it-all-in-one-weekend kind of trips,” said Judy Christa-Cathey, vice president of focused service brand marketing at Hilton Garden Inn and Hampton Hotels.