InterContinental Hotels & Resorts has partnered with food, culture, art and fashion artisans and experts to create “Insider Experiences,” a collection of events and behind-the scenes experiences for guests. The first cities to launch the collection include London, Paris and Tel Aviv. Additional European cities are expected to launch experiences later in 2015.
The collection includes:
A partnership between InterContinental Paris Le Grand and macaron makers Ladurée, providing guests the opportunity to go behind the counter and into the kitchen for a tour, baking session and tasting with expert chefs.
“Made in Mayfair,” created by InterContinental London Park Lane and London Luxury Quarter, gives guests the opportunity to embark on a tour through Mayfair’s history of custom goods. All tours are custom-tailored to fit a guest’s specific interests.
“Senses of Tel Aviv,” an experience offered by InterContinental David Tel Aviv and renowned Israeli Chef Yaron Kestenboum. The experience offers guests a culinary tour of Tel Aviv and private access to a historic home in Old Jaffa.
InterContinental also has released “Secrets of the City,” a brand film directed by Marco Gentile that provides a glimpse into the “Insider Experiences” collection.
“Through our ‘Insider Experiences’ we’re able to demonstrate our heritage, local knowledge and partnerships that we’ve built over the years, helping guests to unlock the secrets of the cities,” said Tom Rowntree, vice president of InterContinental Hotels & Resorts, Europe.