In a move to provide consumers with more meaningful travel-destination content and information that is unexpected and informative, Marriott International on Monday launched Marriott Traveler, a digital magazine housed on its website.
The thematic content will include art, music, fashion, wellness, family, food, drink and more. It will be authored by multiple sources, including digital influencers such as YouTube travel expert Sonia Gil (Sonia’s Travels) and Marriott’s own associates.
“The concept behind Marriott Traveler fits neatly into our worldwide content strategy of developing engaging content that builds communities of people and drives commerce to our hotels,” said David Beebe, vice president, creative and content marketing. “It is our belief consumers appreciate well-crafted content that provides value to them, and they in turn will provide value back to us.”
The travel and lifestyle publication expects to launch nearly 300 pieces of destination content over the next three months beginning with New Orleans, Chicago and Orlando, Florida. Plans are in the works to add more cities globally in the future.
Guests will be able to interact with the content through a new dedicated section of Marriott.com or through blogs and social-media channels for Marriott and its brands.