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Mandarin Oriental debuts new social platform

Mandarin Oriental Hotel Group has launched of Fans of MO, a new social platform where guests can share personal photos and notes about their favorite experiences at Mandarin Oriental hotels around the world.

The site showcases collages of images and user-generated posts that are hand-selected and continuously refreshed. The platform allows guests to search for experiences based on specific interests such as food and wine or spa and wellness in addition to selecting posts on individual hotels.

Fans of MO also gives visitors the ability to book a hotel stay directly from its guest-generated content; within certain posts, users can click to “reserve this experience.”

“Many of our guests already share their experiences via social media and increasingly use our hashtag #FanofMO,” said Jill Kluge, group director of brand communications. “We are therefore delighted to expand the social content on our website and provide guests with a truly creative way to explore our legendary hotels around the world.”

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