In conjunction with finalizing the acquisition of the Mandarin Oriental in San Francisco, Loews Hotels & Resorts on Wednesday launched Loews Regency as its third brand, joining the upper-upscale Loews Hotels & Resorts and its recently created OE collection, a management-based platform to support existing or newly built independent hotels.
The renamed Loews Regency San Francisco joins the Loews Regency New York, which recently underwent a US$100 million renovation, making Loews Regency a brand of two hotels. Company Chairman Jonathan Tisch told HOTELS on Wednesday that he would be pleased to add one or two more Regency hotels this year. “We are open to many different financial arrangements,” he added. “We don’t need to own outright and are anxious to talk about management contracts.”
Tisch said Loews will also consider new construction for its Regency brand and that based on frothy asset prices the pace of acquisition and development will be patient and deliberate. “We now have three brands, and [CEO Kirk Kinsell] and I will work closely to grow in all three areas. We are not going to add 20 hotels in one fell swoop, but we are looking at different opportunities.”
The Loews Regency brand will have three main qualities:
- Location: Situated in the most sought-after locations within a destination
- Service: Approachable luxury with a personalized style that is warm and engaging
- Energy: Vibrant lobby bars and lounges, as well as a culture that exudes sophisticated, modern and comfortable touch points
Additionally, each location will have its own Power Breakfast, which has been a trademark of the Loews Regency New York.
Loews Regency San Francisco is the eighth addition to the Loews Hotels portfolio announced over the past three years.