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Début opens first Unscripted Hotel

Hampshire Hotels Management’s lifestyle collection, Début Hotel Group, has opened the first location for its new brand Unscripted Hotels in Monterey Bay, California. The hotel is Monterey Bay’s only beachfront property and features 196 guestrooms.

“Unscripted subscribes to the philosophy that travel should be an adventure, not a routine,” said Eric Danziger, president and CEO of Hampshire Hotels Management. “We’re excited to share our vision and introduce the world to a new brand that invites guests to write their own story: your life unscripted, your stay unscripted.”

Unscripted Monterey Bay's guestrooms feature hybrid coil and memory foam mattresses and sleep-to-wake systems that use light to simulate dawn.
Unscripted Monterey Bay’s guestrooms feature hybrid coil and memory foam mattresses and sleep-to-wake systems that use light to simulate dawn.

Unscripted is designed to appeal to the upper-midscale to upscale market and is part of a larger expansion by Début to bring to market five tiers of lifestyle hotels. Aiming to open a dozen new hotels within the next year, Début will oversee the development and launch of Unscripted in addition to the launch of Augustus Hotels & Resorts, the global expansion of Dream Hotels and the repositioning of Time Hotels and Night Hotels.

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