Entries are open for HOTELS’ 2015 Social Hotel Awards, which will recognize both brands and individual properties for their leadership and innovation in connecting with consumers online via social media.
Use this form to submit your entries. Please note there is a US$39 fee for each entry, payable via PayPal. Entries are due by 11:30 p.m. GMT May 29.
Winners will be named for both brands and individual hotels in each of the seven categories, ranging from best use of Twitter and best reputation management program to best use of video and best Facebook promotion. HOTELS will publish features about the winners both in an exclusive online series and in a major print story, as well as list the finalists in each category.
“Social media has become an integral part of every hotel company’s marketing campaign,” said Jeff Weinstein, editor in chief of HOTELS. “Recognizing excellence serves a dual purpose — rewarding the best of the best and shining a light on great performance for everyone to learn from.”
HOTELS encourages entries for work created between January 1, 2014, and April 1, 2015. All entries must include samples of content and brief descriptions of the goals and situation analysis for a particular campaign or category, the strategy and tactics the hotel or brand used, and a description of the results. Entries can include photos as well as links to pages, hosted video or monitoring reports that demonstrate why the campaign succeeded.
An esteemed panel of judges, including representatives from Facebook, Google and Digital Royalty, will evaluate entries based on the extent to which they met results or exceeded goals; creativity of execution; quality of work on the social media platform; clarity of the submitted entry in summarizing the program; and how well the online voice and presence of the campaign matches that of the brand or property.
Again, to enter the 2015 Social Hotel Awards click on this link.