Choice Hotels International introduced its new logo and integrated advertising campaign Monday aiming to enhance brand awareness and reach potential guests on additional channels. The brand’s website also was redesigned to make it easier to book hotel reservations from any device.
Choice’s new advertising campaign spans television, radio, digital and mobile and features the Clash’s popular song “Should I Stay or Should I Go?” as the musical anthem. Each commercial highlights various scenarios where customers can choose to stay home or attend out-of-town events such as a high-school reunion, family event or business meeting.
“Our goal is to bring people together and welcome every guest, wherever their journey takes them,” said Robert McDowell, senior vice president of marketing and distribution at Choice. “We want to stand out and show people that we understand what truly matters to them.”