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Embassy Suites and Hampton Hotels add ‘by Hilton’

Hilton Worldwide Monday announced a re-branding of Embassy Suites and Hampton Hotels, adding the “by Hilton” endorsement to their monikers. This change will apply to all Embassy Suites hotels and Hampton hotels in the U.S.

The addition follows the course of other Hilton brands including DoubleTree by Hilton, Canopy by Hilton, and Curio – A Collection by Hilton. Currently, five Embassy Suites properties and 101 Hampton properties include “by Hilton” in their brand names.

“Research and historical brand data indicate that guests are more likely to stay at a ‘by Hilton’ hotel, and we are confident that this simple global modification to the Embassy Suites and Hampton brands will have a positive impact on brand performance for owners, developers, and franchisees as well as consumers,” said Jim Holthouser, executive vice president of global brands at Hilton

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