W London – Leicester Square has partnered with British fashion star Claire Barrow and Glofaster to design new uniforms for the hotel’s nightclub, Wyld.
The new uniform collection features integrated LED technology that pulsates to the beats of the club’s resident DJ. Reactive strip lighting, made by Glofaster, is set within a W screen-printed design that was influenced by the club’s glowing red neon lights. Both male and female uniforms also boast Barrow’s signature embroidered motifs, with designs that take inspiration from Wyld’s oversized disco ball and London’s vibrant night scene.
“My designs for Wyld’s new uniforms were influenced by the décor of the nightclub,” Barrow said. “I wanted the wearer to feel confident and enjoy working in the garments, so we created timeless tailored pieces for men and women. Glofaster and I wanted the uniforms to feature smart capabilities that would accentuate the design, making the staff stand out from the crowd and ultimately support them in their role.”