Hilton Worldwide is leading the race to develop new hotels in Africa, according to the Hotel Chain Development Pipeline Survey from W Hospitality Group.
Hilton has 7,250 rooms in its pipeline spread over 29 new properties, an 18% increase from 2014. Carlson Rezidor has 6,953 new rooms in development spread across 32 hotels, and Marriott International has 6,412 rooms spread over 36 new properties. Marriott also leads in presenting a multi-brand offer, with 10 brands available to developers.
“The main opportunities lie in the midscale segment,” said Trevor Ward, managing director of W Hospitality Group. “Such hotels are easier to develop.”