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Loews to debut new ad campaign

Loews Hotels and Resorts will unveil a new advertising campaign in July featuring authentic guest experiences. Titled #TravelForReal, the program features real-life images posted by hotel guests during their stay, mostly through Instagram.

According to Loews, this is the first time a hotel company is letting the “genuine guest experience shine through” by not relying on focus groups, camera crews or models.

The ads were created under the direction of Bruce Himelstein, chief marketing officer at Loews, along with Catch New York.

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